In today's social media climate, video is everything. As platforms like Facebook and Instagram (which was originally a photo-sharing platform) continue to transition heavily into prioritizing video in the search feed, it is crucial that your business finds a way to incorporate video in your social media strategy.

Here are a few reasons why video will help you maximize your impact on social media.

Video is highly engaging: People are more likely to watch a video than read a block of text. This means that video content has the potential to capture and hold the attention of your audience more effectively than other types of content, making it easier for people to process and understand information in a more concise and easy-to-follow format.

Video is easily shareable: Social media platforms like Facebook, Instagram, and Tik Tok make it easy for users to share video content with their friends and followers. This means that your video has the potential to reach a much wider audience than just your own followers. When people share your video, it can also help to increase your brand's visibility and reach on social media.

Video can help to build trust: Video allows businesses to showcase their products and services in action, which can help to build trust with potential customers. By seeing your products and services in action, customers can get a better understanding of what you offer and feel more confident about making a purchase. Video can also be used to introduce customers to your team, which can help to create a personal connection and make your business feel more trustworthy and relatable.

Video can improve conversion rates: Including video on landing pages and product pages can increase conversion rates by as much as 80%. This is because video helps to explain complex products or services and can help to demonstrate the value of what you are offering. Video can also make your website more engaging and interactive, which can help to keep visitors on your site longer and increase the likelihood of them making a purchase.

Overall, video is a versatile tool that can help businesses to reach and engage with their audience on social media in a more effective way.